This year, the U.S. Tire Manufacturers Association (USTMA) announced it will promote its yearly consumer awareness campaign, National Tire Safety Week, June 27-July 3. The annual initiative educates motorists about tire care, safety and maintenance as an important part of road safety – to help drivers remember to check their tires’ pressure, alignment, rotation, and tread. USTMA also released key findings of a recent survey, showing drivers know the basics, but need more knowledge about the finer details of tire safety.
Tire safety essentials are especially important as significant numbers of motorists are back in their cars embarking on summer road trips. Last year, 73% of drivers said they planned to take a summer road trip, and that number is likely to increase in 2022. Among those polled, many reported neglecting tire maintenance – with 70% admitting they did not check their tire pressure in the 30 days prior to the poll, despite professional recommendations to do so at least once a month.
The 2021 USTMA/Discount Tire/Ipsos survey of 1,431 American drivers ages 18 and older revealed the following insights about tire safety:
- 48% of drivers don’t know how often to check tire pressure, including 3% who believe they never have to check.
- 53% of drivers don’t know how to check tread wear to determine if tires show signs of damage and need to be replaced.
- 53% of drivers do not know how often to rotate their tires.
- Almost all drivers (94%) realize proper tire inflation saves money – but most don’t realize just how much. It can add up to hundreds of dollars a year for those who drive for a living.
USTMA members continue to advance safe, sustainable mobility for American consumers. Today’s modern tires are complex, highly engineered products that maximize safety, performance, handling, and durability. Modern tire technology blends a unique mix of chemistry, physics, and engineering to give consumers a high degree of comfort, performance, efficiency, reliability, and safety. Many tires are custom designed to meet the stresses and performance needs specified by the vehicle’s manufacturer. New and advanced technologies, like the use of tire sensors to provide real-time tire monitoring data and the production of fuel-efficient tires that improve vehicle fuel economy and reduce greenhouse gas emissions, offer benefits to consumers’ wallets and the environment.